Fresh. Modern. Airy. Individual. Addictive. Sensual. Not words you'd automatically associate with a rose fragrance. But the moment you mist Paul Smith Rose, you abandon all preconceptions. Paul Smith brings to this fragrance his signature skill an instinctive knack of redefining the classics, introducing an unmistakable note of edgy elegance. This is, quite simply, a rose fragrance for a new generation. The Rose at the heart of this fragrance bears Paul Smith's name. It was cultivated and given as a gift from Paul's wife for his birthday. This proved to be an inspiration for a fragrance. The Paul Smith Rose is a potently fragrant, cochineal pink bloom, with a tight peony centre and full outer centre was first presented in 2006 at the Chelsea Flower Show. No blooms are harvested, crushed and distilled - instead the living flower is isolated in a glass bell and equipment 'inhales' the scent. The rose's scent has been blended with Turkish rose oil and green tea with a sparkling halo of violet and magnolia flowers. A woody accord, with touches of cedar, provides depth and structure, which along with soft husks, give it an addictive quality. A rose by any other name might be something you expect.... Rose by Paul Smith is something altogether different. Fresh and individual, modern and memorable.